From March 8th to 15th, 2012, Baselworld, which enjoys the reputation of ‘The First Exhibition of World Watches and Clocks’, was held as scheduled in Messe Basel, Switzerland. The pioneers in the field of electronic technology-CASIO, together with its six major watch brands, gathered together to interpret the wisdom and inspiration of the entire series of products with new intelligent technology and sophisticated design.
On the basis of inheriting radio wave receiving and solar drive technology from 6 bureaus around the world, this year, Casio continues its forward-looking creativity and launches a new SMART ACCESS intelligent operating system-using five motor independent drive technology with electronic crown The operation of the watch is simpler and more sensitive, and the multiple functions can be easily switched by simply pressing the crown. The multifunctionality and ease of operation are perfectly realized, which has become a striking highlight at Baselworld. ‘Smart and smart, the world’s first’ Casio watch has undoubtedly taken an epoch-making step in the global timekeeping field.
The four major men’s watch series equipped with the new intelligent operating system-G-SHOCK, EDIFICE, PROTREK and OCEANUS, have better performance and highlight their unique personality: the tough and shockproof G-SHOCK allows you to freely navigate the vast sky; the intelligent and dynamic EDIFICE allows You experience the wisdom and speed of F1 racing; professional outdoor PROTREK helps you explore the unknown fields of nature; light and elegant OCEANUS, let you exude mysterious deep sea charm. And the two major women’s watch series Baby-G and SHEEN, respectively, with their different personality, elegant temperament for you to interpret the infinite style of the wrist.
GW-A1000-1A——3G protection structure × smart operating system, resist gravity
G-SHOCK was born from a simple belief: to create a watch that will never break. Adhering to this belief, G-SHOCK continues to innovate on the basis of the six stations of the world’s radio wave reception, solar drive technology and tough movements. Today, it perfectly combines intelligent operating systems with 3G protection structures to innovate anti-shock technology. The new watch GW-A1000-1A ‘shocks’ Basel. This pilot watch, which has both ruggedness, easy identification, and functionality, adds anti-centrifugal force and vibration resistance to the original anti-shock structure of G-SHCOK, forming a strong 3G protective structure, breaking through Another limit in the field of earthquake resistance. Whether under the pressure of air aerobatics up to 12G, or when flying at high speed, all functions can be guaranteed to operate correctly. At the same time, it is also equipped with a new intelligent operating system, five-motor independent drive technology combined with the electronic crown, making the watch both versatile and easy to operate.
EQW-A1110DB——Multi-function timing × Intelligent operating system, driving speed • Pursue precision
The pursuit of precision, technical excellence, the integration of pointer watch and speed has made this EQW-A1110DB watch dedicated to the elite of men who create value every second. The dial design of the watch is full of dynamics and is equipped with a new intelligent operating system, which realizes the readability and easy operation of the multi-function chronograph. It can easily perform powerful functions such as stopwatch and lap memory, and can also be adjusted quickly through the electronic crown. Local time, world time (29 cities) and UTC world standard time, let you calmly cope with regional changes. In addition to the powerful chronograph function, the watch is also exquisite in design. The metal three-dimensional time scale, the hour and minute hands are coated with special light-storage materials, and easy to read. The two small square dials form a straight line, reflecting the advanced and functional sense of the text version. The small dial at 9 o’clock, like the dashboard of a car, interprets the infinite dynamics of EDIFICE’s speed control and the pursuit of precision.
OCW-S2050PS——Slim and elegant × intelligent operating system, thin body • elegant style
OCEANUS originated from the name of the ancient god of the sea. It contains unparalleled innovation and elegant design in the field of timepieces. At the Basel Watch Fair, Casio presented a limited edition OCW-S2050PS, equipped with an original intelligent operating system, a slim body, elegant appearance, and both versatility and ease of operation. This watch is the first in the world to adopt a blue sapphire glass mirror. The glass mirror uses recrystallization technology to achieve the same texture and abrasion resistance as natural sapphire. The crystal clear surface reflects the elegant light. The text board is made of mother-of-pearl, as if the sea surface is sparkling; the crown is set with an 8-facet artificial sapphire, which is perfectly cut to show the luxurious atmosphere. The strap, bezel and case are all polished with SALLAZ technology, which makes the watch show top quality, with mysterious and elegant deep blue shining everywhere. The entire watch is full of dynamic and refined shapes, the pursuit of perfect exquisite craftsmanship, and has achieved the pinnacle of outstanding quality!
PRX-7001T —— Triple Sensor × Intelligent Operating System, Exploring Nature • Outdoor Essentials
This all-pointer climbing watch PRX-7001T is equipped with an intelligent operating system and triple sensor. It will provide you with professional outdoor equipment and technical support when you conquer the dangers of nature and constantly challenge your limits. Triple sensor technology uses tiny and sensitive sensors to measure changing natural phenomena such as direction, temperature, pressure, and altitude, and is controlled by the electronic crown, which is precisely indicated by the hour, minute and second hands. This breakthrough operating system has opened a historic page for all-pointer technology with triple sensors. This watch uses fully automatic backlight technology and adds light-absorbing materials to the hands and scales to ensure that you can read in the dark as clearly as during the day. The mixed material of titanium and resin makes this watch extremely high hardness and light weight, which will not bring any burden to your adventure. The original cutting-edge technology, simple and convenient operation, provide you with comprehensive technical guidance for exploring unknown outdoor areas.
SHE-3500SG-7——Romantic moon phase, shining bright
The inner self-confidence and elegance, and the long-lasting achievements, the SHEEN series presents limited edition models for the Basel watch exhibition-the new Star Moon series SHE-3500SG-7 watch. Pick the bright starry sky and vowed to leave a romance and elegance on your slender wrist. The finishing touch of the watch is the moon phase display at 6 o’clock. The unique and interesting design expresses the dynamics of the moon to the fullest, and the infinite changes in the vast starry sky are hidden in it, allowing you to grasp the moon phases at any time. The 7 o’clock position represents the hour-scale star, which shines brightly, as if sliding on the three-dimensional text board along the wavy lines toward the moon. The multi-angle cut crown set with Swarovski crystals is also in motion, flashing a looming light. The three-dimensional star shape, the lifelike Milky Way galaxy, all turned into infinite dreams and reveries of the brilliant stars, shining the most innocent light.
BGA-160——Colorful neon, advocating unique personality
Tough, cute, and cool, Baby-G ignites your many facets with its innate unique personality! The new Baby-G BGA-160 neon colorful series launched at the Basel Watch Fair will continue to present you with a unique personality that advocates independence and advocating freedom. The new watch has a 3D three-dimensional dial, a 4-layer dial structure, a Roman scale and a text plate full of metal texture, and an LED fluorescent lighting system, which makes the dial shine with colorful jumps. The use of a special paint strap enhances the gloss of the entire watch from IN to dazzling. At night, BGA-160 is as colorful as neon and radiates charming light. It locks the audience’s eyes and becomes a unique focus.
Casio sends its sincere tribute to the Basel Watch Show with its advanced and original Smart Access intelligent operating system and its six outstanding performance watches. With infinite inspiration and creative heart for future insights, Casio always has forward-looking creativity and original research and development philosophy, constantly innovates cutting-edge technology in the field of timekeeping, and promotes the continuous evolution and breakthrough of electronic watch technology!