Swiss independent watch brand ORIS Oris welcomes the first specialty store in Basel-‘Maison Oris’. The boutique is located in Barfusserplatz, in the center of Basel. It is operated by the well-known jewellery retailer Seiler, bringing the most comprehensive product range and strong brand culture to Oris watchmakers.
Oris opens its first Swiss store in Basel on December 12, 2016
Compared to the traditional watch shop, Maison Oris is more like a watch-friends club to exchange watch experience. Entering Maison Oris, immersed in the history gallery and watch world of Oris, sharing the ‘May-Hau’ time with friends who love watches is bound to be an unforgettable experience.
Here, you can meet Oris 111 and 112 self-calibration watches, which will tell you that Oris has concentrated on the development of mechanical movements in the past 40 years to reinvigorate the brand’s glorious inspirational story. You will also gather with Oris Water Depth Watches, ‘The simplest is the most suitable’. The century-old watchmaking wisdom is perfectly reflected in it.
The location of the specialty store in Basel is the result of the dream and traceability of Oris. In 1904, Oris originated in the small town of Hölstein next to Basel. For more than 110 years, Oris has taken root and sprung up in major markets around the world, and has grown into an acclaimed international brand. It has supported many generations of Oris when it was the belief of “creating a timer with reasonable price and superior quality”.
Maison Oris is located on Basel Plaza in the centre of Basel. Like Oris, the store has a long history, dating back to the end of the 13th century in a traditional Swiss style. Oris carefully repairs and maintains the precious wall patterns and smallpox decorations in the building, allowing this cultural heritage to go further and better with itself. Here, Oris would like to thank Mr. Alexander Seiler in particular. It was with the assistance of this professional watch and jewelry retailer that Maison Oris was able to meet his watch friends.
For Ulrich W. Herzog, Oris Global President, the opening of Maison Oris is an especially proud moment. He said: ‘I am a native of Basel and I am proud to open Oris stores in my hometown. I sincerely invite friends to Maison Oris to experience the world of Oris mechanical watches. Rich Brand culture display, the most comprehensive product series, and a warm and comfortable communication environment will definitely leave you unforgettable memories. ‘