In the golden autumn of October this year, the third Watch & Wonder Miracle Asia Watch Fair is about to meet with you again. Although the Asian Watch Fair has just been successfully held for two sessions, the name of the watch and miracle is early. It entered China in 2004. In the golden autumn of that year in September, Richemont held a grand watch exhibition in Beijing’s Taimiao with 10 high-end watch brands, although the scale at the time could not be compared with the SIHH in Geneva. However, the response was quite enthusiastic. The younger brother of the last emperor of China, Mr. Aixinjueluo Yanren, wrote an inscription for the exhibition and accepted the watch presented by Vacheron Constantin.
2004 Richemont Taimiao Watch Exhibition
This watch exhibition can be said to be the first intimate contact with high-end watches since China’s reform and opening up. It is also this year that these top watch brands of Lifeng Group officially entered the Chinese mainland market. So after this watch exhibition, countless watch fans, media people and watch industry professionals began to look forward to the day when SIHH could be held in China, and the golden autumn of 2013, this wish was finally realized!
Of course, the realization of this wish is naturally inseparable from the booming development trend of the Asian high-end watch market. According to official data, in 2013, the global watch production was about 1.2 billion units, of which 635 million and 332 million were exported from China And Hong Kong, while only 28 million are exported from Switzerland. But these 28 million finished watches and clocks exported from Switzerland have created a total value of up to 23.6 billion US dollars, more than double the total exports of finished watches and clocks in Hong Kong and mainland China (US $ 10 billion and US $ 5.6 billion respectively). the above. This can prove that the Swiss watch industry occupies a dominant position in high value-added watch products.
Especially since 2000, the Asia-Pacific region has become a major exporter of Swiss watch products, which plays an important role in the development of the Swiss watch industry. While the economic development of the Asia-Pacific region has created wealth, it has also spawned a group of people with high purchasing power. In terms of Swiss watch exports, in 2000, the total value of Swiss watch exports to mainland China was only 50 million US dollars. At that time, the top 20 export markets of Swiss watches did not include mainland China. By 2005, that number had rapidly risen to $ 394 million, and in 2010 it had further climbed to $ 1.23 billion. In 2013, the relevant figures reached US $ 1.62 billion, second only to Hong Kong and the United States, and already higher than Germany and Italy. Of course, the same trend is also reflected in the entire Asia-Pacific region. From 2003 to 2013, the export of Swiss watches and clocks targeting the Asia-Pacific market has grown by 254%, totaling US $ 8.82 billion. Over the same period, the overall growth of Swiss watch exports was 122%. Strong demand in the Asia-Pacific region has restructured the international watch market. Except Japan, Asia has accounted for the total value of Swiss watch exports from 24% a decade ago to 38%, surpassing 30% in Europe and 11% in North America. .
In the face of such strong market demand, the press conference of the first Asian high-end watch exhibition of ‘Clocks and Miracles’ on April 15, 2013 was grandly held at the Salon Four on the 61st floor of Park Hyatt Beijing. At the meeting, the Geneva International High-level Watch and Clock Salon (SIHH) Exhibiting Committee was honored to solemnly announce that the first Asian High-level Watch and Clock Exhibition was officially opened at the Hong Kong Convention and Exhibition Center from September 25 to 28, 2013. The watch exhibition was created by 13 authoritative brands representing fine watchmaking, namely A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier , IWC, Jaeger LeCoultre, Montblanc, Officine Panerai, Piaget, Richard Mille, Roger Dubuis, Vacheron Constantin and Van Cleef & Arpels.
Throughout the two previous Asian Watch and Clock Fairs, in addition to the venue and the exhibition area, its grand scale and extremely high specifications are completely in line with SIHH, and it can be regarded as the world in terms of the number of exhibitors and the number of models. The third largest watch exhibition. The previous two watch exhibitions are all based on the rich and fascinating history and culture of the watch industry, with special emphasis on the new products of the high-end watch world. ‘Watches and Miracles’ aims to meet and serve tens of thousands of watch collectors and enthusiasts in Asia, and to provide a wonderful feast for those who are passionate about complex mechanical movements and superb manufacturing processes. ‘
The previous two exhibitions not only provided visitors with an excellent opportunity to learn about the latest fashion trends of high-end watches, but also continued to interpret timepieces through unique and interesting ways such as diverse exhibitions and live demonstrations by professional watchmakers. Charm and meaning. In particular, the exhibition did not simply pull the new SIHH watch to Hong Kong again, but each brand launched its own brand new watch at this exhibition, and in addition to the CEOs of 13 participating brands Beyond the scene, some brands will exhibit stunning antique watches for the first time. As visitors, it is not only the patient explanations and visual feasts of the top clocks that are waiting for everyone. In addition to the exhibition, there are unlimited champagne, caviar and Hong Kong specialties for everyone to enjoy. Whenever night falls, some brands will also hold grand parties, celebrities from all walks of life in Hong Kong and the Asia-Pacific region, and celebrities from the arts and crafts scene. The scenes are extravagant.
From the success of the two previous watch exhibitions, it is not difficult to see that the Asian market will be the most important market for high-end watches for at least the next ten years. Finally, we also wish the third ‘Watches and Miracles’ Asian Watches coming The exhibition creates new glory. (Text / picture watch home think time)