Rolex 2016 Basel New Product Exhibition Shines “Rolex World • World”

From June 3 to July 31, 2016, Rolex Experience, the world’s only brand experience center located at 27 on the Bund, will be presented in Basel 2016. New watches launched at the World Watch & Jewellery Fair-Rolex Classic Oyster and Cellini watches. Once launched this year, the new Rolex Oyster Perpetual Cosmograph Daytona watch attracted attention in this exhibition. The newly designed black ceramic Cerachrom outer ring perfectly combines Rolex Craftsmanship and the classic aesthetics of this legendary chronograph. The new Oyster Perpetual Pearlmaster 39 (Oyster Perpetual Pearlmaster 39) is set with the rarest diamonds, fully showing Rolex’s extraordinary skills in gem setting. The new Datejust 41, LadyDatejust28 and YachtMaster40 reinterpret classic beauty with precious materials. The new Oyster Perpetual AirKing, Explorer and the new Cellini series give the dial new aesthetics, fully demonstrating Rolex’s innovative capabilities, expertise and extraordinary accomplishments. Upholding the brand tradition, Rolex continues to pursue excellence in performance and cutting-edge craftsmanship. It conducts the latest standard tests for all existing Rolex watches, giving it a green seal that symbolizes ‘precision observatory precision timepieces.’ Great initiative.

   In the nearly two-month exhibition, the public will have the opportunity to take a close look at these outstanding new works, experience Rolex’s rich watchmaking tradition that combines innovative technology, outstanding achievements, elegant style and precision and reliability. The “Rolex World • World” integrates brand history, sponsored event theme exhibitions and classic watch displays. This exhibition gathers Rolex classic heritage style and brings to the public a truly annual appreciation of new products and a full-scale brand experience.
‘2016 Baselworld Watch & Jewellery Fair Rolex Exhibition’
Exhibition time: June 3 to July 31, 2016, 11:00 to 20:00
Venue: Rolex World, 1F, No.27 Zhongshan East First Road, Huangpu District, Shanghai
Appointment and inquiry details: (021) 3330 0091
Website: http://www.rolex.com/zh-hans/the-rolex-experience.html