IWC Schaffhausen continues to support the film industry. The Swiss watchmaker has recently become a partner of the world-famous Tribeca Film Festival® ‘Festival-Time’. The 12th Tribeca Film Festival will be held in spring 2013.
Jon Patricof, President and Chief Operating Officer of Tribeca Enterprises is proud to work with the Swiss watchmaker: ‘The Tribeca Film Festival enjoys an international reputation for supporting filmmakers and encouraging newcomers to the film, and we are proud to partner with IWC, Realize its long-term commitment to quality craftsmanship and art. ‘Georges Kern, CEO of IWC Schaffhausen, agrees:’ We have been truly invested in the field of film and film production for many years and we are honored Become an official partner of the Tribeca Film Festival ‘Festival-Time’. Interestingly, the film and fine watchmaking industries have a lot in common. Both are based on a long tradition and both have a pioneering spirit. In each of these areas, passion and expertise are critical. In the end, only real craftsmanship can successfully create immortal masterpieces. ‘
Since its first in 2002, the Tribeca Film Festival has attracted more than 1,400 films from 80 countries. The festival attracted more than 4 million attendees and brought in more than $ 750 million in revenue for New York City. The Tribeca Film Festival was launched and founded by the famous actors Robert De Niro, American film producer Jane Rosenthal, and Craig Hatkoff in the ‘September 11’ event in 2011, dedicated to the Lower Manhattan area of New York Economic recovery and cultural revitalization. Through annual film, music and cultural celebrations, the Tribeca Film Festival unites industry and society through storytelling.
‘Becoming a partner to this important American film festival also brings us back to our roots,’ explains Georges Kern. After all, IWC was founded in 1868 by Florentine Ariosto Jones, an engineer and watchmaker from Boston, USA. Driven by the typical pioneering spirit of the United States, he combines the forward-looking production technology of the United States with the technology of Swiss watchmakers. Over the years, the company has developed into an internationally renowned watch manufacturer.
IWC Dinner for Dubai Film Producers
IWC held an exclusive filmmaker dinner in Dubai on December 10, 2012-from left to right: DIFF Chairman Abdulhamid Juma; IWC Award Chairman Cate Blanchett Cate Blanchett; IWC Chief Executive Officer CEO Georges Kern, and Maysoon Pachachi, IWC Filmmaker Award winner. (PHOTOPRESS / IWC)
Passion for the film industry
IWC Schaffhausen has demonstrated its passion for the film industry with a commitment. The company has hosted exclusive filmmaker dinners at the Cannes International Film Festival several times and awarded Maysoon Pachachi director the $ 100,000 IWC Persian Gulf Producer Award at the Dubai International Film Festival last year. Will make ambitious director Maysoon Pachachi present her movie vision on screen. ‘The partnership between the Tribeca Film Festival and IWC has greatly strengthened our support for world film production,’ said Georges Kern. ‘We are proud to serve during the event, which will take place on April 17-18, next year. ‘Festival-Time’ official partner. ‘
IWC on a silver screen
Over the years, IWC Schaffhausen’s precious watches have appeared in countless Hollywood movies and American TV series. Not only the thrilling business warfare film ‘Wall Street’, the blockbuster movie ‘Ocean’ s 13 ‘or the action comedy’ Red Flame ‘(RED), but also the thriller spy film’ The Legacy of Bourne ‘ Legacy’s protagonists ca n’t do without the IWC watch on their wrists. He has also become a popular American drama “Grey’s Anatomy” and “Private Practice” and The hero and heroine in ‘The Good Wife’ have a good heart.
IWC has also been personally involved with many international film stars, directors and producers for many years. Brand friends include Oscar winner Kevin Spacey, Kevin Spacey, Cate Blanchett and Jean Reno. Jean Reynolds, Matthew Fox, and Eric Dane.
Please click here for a special report on watches and movies in the printed edition of Europa Star World December 2012 / January 2013.