If You Have To Be An Uncle, Let Me Be Kimura Takuya

When it comes to Kimura Takuya, I think many people must have heard his name even if they don’t know him. He was named ‘Japan’s Most Popular Artist’, and the current influence of traffic stars is less than half of his. He led the Japanese fashion trend. When he had long hair, men all over Japan had long hair. When he had short hair, every barber shop on the street would be full. He chose to get married and have children when the acting scene was the hottest. Ten years later, his second daughter debuted in the entertainment industry, and his name was mentioned again. What kind of charm does he have, after so many years of fire can still bring so much topicality?

Kimura Takuya
 Kimura Takuya was recently hotly debated about a certain fashion advertisement that he collaborated with Chinese singer Dou Jingtong. This seemingly ‘cross-dimensional’ partner is not inconsistent. He looks like a man in his forties in a subway scene.

 Behind the scenes of advertising shooting

Prior to this, Kimura also collaborated with Dou Jingtong’s mother, Faye Wong

 He debuted early and joined the group SMAP as a teenager. Every time this song is released, the song ranks first, and the life of the song is still long, from 1988 to 2016. When I decided to write about him, I would also make up for the TV series starring him and listen to the songs of his group. ‘The only flower in the world’, this song was said to be ‘the second national anthem of Japan’ by the comment section, it can be said that almost all Japanese sang. It can be seen how powerful they are. This song has a lyrics that I particularly like ‘No matter whether the flowers are large or small, as different individuals, there is no repetition, it doesn’t matter if you don’t be the first, it is unique.’

Kimura Takuya when young (short hair style)

Kimura Takuya in his youth (long hair style)

 In the TV series starring him, my favorite currently is a ‘Long Holiday’ which aired in 1996 with Tomoko Yamaguchi. When I watched this TV show, I was in the middle of a deer. How could anyone be so green and handsome? He and Tomoko Yamaguchi in the play you come and go, from unfamiliar to secret love to brave pursuit of love, in fact, all love stories are bound to fall into the cliche.

TV series ‘Long Holiday’ poster

 But the extremely natural interpretation between the male and female starring made the audience believe that Kimura is the less mature and somewhat inferior conservatory graduate Lai Minxiujun. The TV series achieved a good score of 36.7% at the finale. It even caused the upsurge of young Japanese to learn piano.

In the TV series ‘Long Holiday’, Kimura Takuya’s performance is still slightly green

Co-starring with Matsu Takako in the TV series ‘Love Century’

In the TV series ‘Love Century’, Takuya Kimura wore a Rolex Explorer series 114270-78690 watch

In another photo we saw the trace of this explorer

 He was the first male star in Japanese history to film a female lipstick advertisement. His lipstick advertisement was sold out as soon as it was launched. The Rolex Explorer watch he wore in a TV series became the most popular watch in Japan. One; each of his advertisements, endorsements and even personal belongings will set off a new trend in Japan.

Kimura Takuya wears Rolex Cosmograph Daytona 116506-78596 ice blue dial brown chronograph bezel watch

Kimura Takuya participated in the lipstick advertisement

 Later, he starred in many movies and TV series, and also participated in many Japanese variety shows. What makes people startled and surprised is that he is willing to greatly change his traditional handsome style in variety shows. As long as the cross-talk and hilarity can make the audience feel really happy when watching, he has made many attempts. Some people say that he is probably the most repetitive of Japanese male celebrities. This is almost impossible for a ‘high above’ celebrity.

Kimura and Uncle Yu (left: Akashi’s saury wears a Richard Mill watch)

 He does this because of his sense of responsibility to the audience and fans. He said that in fact, we must recognize that there are people better than ourselves, and we must soberly accept and recognize this in order to stimulate our progress. Even though he is 46 years old this year, he continues to try new things.

Kimura wears a Casio Edifice watch

 For example, when Weibo was launched in China, there must be opportunities in the beginning of Weibo. Attend the Shanghai event as the brand spokesperson for Casio, and greeted the Chinese friends who registered on Weibo at the time. On the first day, more than 100,000 viewers followed him. At this time, the voice of opposition came to mind again-‘come to China to make money’, ‘we must open Weibo just to make money, this is the routine’ …

Kimura Takuya participated in the Casio watch advertisement

 What I didn’t expect was that we Kimura Takuya did not hesitate to voice these doubts, and began to concentrate on becoming a ‘Japanese blogger.’ Almost every day, he would share his daily life on Weibo. He would send out facial treatments, went to the gym, my sunglasses are so beautiful, etc.

Kimura Takuya’s latest share (really a diligent Japanese blogger)

 He did not put himself on a sacred and inviolable level. He knew that his profession was an entertainer, but he would also be happy, troubled, and happy, and he would never hide it. Speaking of which, many people have to say again, does he not have a black spot? Perhaps the most controversial issue in his acting career was the announcement that he married two-year-old Japanese singer Shizuka at a concert in 2000.

He announced at the concert that he was getting married.

 This is almost impossible now, when he was an idol in Japan at the time, and his acting career was going uphill. At this juncture, the marriage was announced, and she was still a female singer who was not popular with Japanese girls. The consequences can be imagined. Consider that Andy Lau only announced her partner’s existence after many years of hidden marriage, so he said that his behavior at that time was ‘do not cherish fans, hurt’ fans.

 Later, his two daughters were born one after the other. His second daughter, Kimura Kimi, has also made his debut as a model. Once he debuted, he won the cooperation of luxury brands such as Chanel and Bulgari. Someone once interviewed Kimura. He did n’t support the second daughter’s debut. He said “I do n’t want to, but let her go if she has the will”.

Kimura Kimi appears in Chanel commercials

Kimura Kimi

 How do you comment on him? He has been in his debut for almost thirty years. After passing through the stage of standing and not being confused, he has become more and more transparent. From boy to man, from national boyfriend to a family husband and father, he will Every identity on the body is well done. I see a lot of fans who have chased him since he was young. They comment on him like this—beginning with value and loyalty. He doesn’t have ‘people’, but stands in the hearts of every fan.

Kimura Takuya: ‘Do what you can do’

‘I like that he won’t change because he went to marry a female star who is not popular with Japanese girls, anyway, he will never be mine.’ -Chen Qizhen, ‘I like Kimura Takuya’

 I think even if he has become an uncle, even if he can’t be as handsome as before, he will still be in our minds, the quietness of playing a happy birthday song in front of the piano for you juvenile.

Panerai10th Anniversary Of Riding The Wind And Waves

2014 marks the tenth anniversary of the partnership between PANERAI and the classic sailing sport. PANERAI has ten years of unremitting enthusiasm for the ocean, the beauty and the history behind each sailing ship. The challenge became the premier international competition for classic and classic sailing.

 Becoming a sponsor of the Classic Sailing Challenge 10th Anniversary demonstrates PANERAI’s determination to promote and inherit this extraordinary maritime cultural tradition and heritage. The essence of this traditional activity is reflected in every magnificent ‘Sea Lady’. With their magnificent figures, the audience who had the honor to witness the exciting events of the past century has been fascinated. On this occasion of the 10th anniversary, PANERAI will hold special events at each stage of the challenge. The brand will also present a ’10 Years of Passion’ promotional plan to celebrate this proud milestone.

 The 10th PANERAI Classic Sailing Challenge will uphold this passionate celebration spirit and become the most colorful event ever. The schedule for the first time has increased to 11 international stages, most of which are on the Mediterranean Tour, including the Italian, French and Spanish waterways; and the North American Tour in New England. This year’s season has traditionally begun in April, with the 27th Antigua Classic Sailing Challenge taking place on the Caribbean Sea. The participating teams will move to Coates on the Isle of Wight in July to challenge the PANERAI British Classic Week Championship. The entire season will end in Cannes at the end of September.

 Thousands of sailing enthusiasts and more than a hundred classic and classic sailing boats are eagerly looking forward to this year’s PANERAI Classic Sailing Challenge. They are gearing up for the 2013 champions ─ including the Mediterranean Tour champion Cambria (big boat group), Leonore Sailing group) and Il Moro di Venezia (classic sailing group); and North American Tour leader Black Watch. Star yachts participating in the 2014 season include the Bermuda sailboat Eilean, built in 1936 and acquired and restored by PANERAI.

Brand Ambassador participates in the Mediterranean Tour.

 PANERAI supports classical sailing for 10 years

 Eilean, a Bermudan catamaran acquired and restored by PANERAI, will participate in the Mediterranean Tour as the PANERAI brand ambassador.

 Classical sailing sports enthusiasts work together to chase the champion of this magnificent race in the wind and waves

Red Elements Decorate Men’s Watches

At the beginning of the new year, it is more appropriate to use red for makeup. Red is not a woman’s exclusive color, and men should also be red for the new year. A few reds are decorated on the wrist, not just eye-catching. It even makes the whole person feel spiritual.
玑 Breguet Classique 18k rose gold chronograph

The Breguet Classique 18k rose gold chronograph is a star watch. The hand-wound chronograph movement is equipped with a column wheel mechanism. The snail-shell speedometer is painted in a striking red. The two small dials on the furnace-burned white enamel dial are both Three-dimensional, with a solid brown calfskin strap, stylish and handsome. The red hands and red snail shell-shaped speedometer add a lot of color to the entire watch.
Dior Chiffre Rouge T01

I often think that simplicity is beauty. Dior’s design has always upheld the inherent elegance and inadvertently revealed the limits of fashion. The daily version of the Dior moon phase watch, the black dial is designed with a red eye-catching small dial. The small dial with the hour hand rotates around the dial once a day, although it is small, but it hides 8 time and 24 hours day and night indication. Screw-down crown, first winding, second adjusting time zone, third adjusting time. The second hand is also embellished with red, forming a sharp contrast with black, which is fashionable and handsome.
美 Paris Grand Mercure MATZO PARIS

The Grand Mercure Paris MATZO PARIS maritime romance watch has a harmonious integration point for men and women. The dial design is simple and classic, while the men’s watch uses Cupid’s red second hand to distinguish it from the women’s watch, which represents a man shooting a Cupid arrow against a woman and unfolding The enthusiastic pursuit implies a romantic love story. With silver as the main color, cool metal temperament, fashionable and cool, the stainless steel case with embossed digital and graduated chronograph compass, and diving automatic chronograph rotating bezel, simple yet stylish. Such a perfect couple watch represents the blessing of the Paris Grand Mercure MATZO PARIS to his lover, with a touch of red Cupid’s love to express the wonderful beauty of the moment when he first saw it.
Bvlgari Diagono Progessional Aria time zone watch

Bvlgari Diagono Progessional Aria three-zone time zone watch is cleverly designed and easy to adjust the three-zone time zone watch. The bidirectional rotation of the outer ring is GMT time, and the time zone can be set directly by turning the bezel. The cool silver dial and bracelet highlight the tender side of the man with a dark blue dial. The red arrow on the dial is eye-catching, and a small amount of red adds fashion to this watch. The red hands can indicate the 24-hour scale and serve as a remote Time to use.

Lange Lange 1 Large Calendar Watch

Lange 1 Large Calendar Watch

Ten place plate and unit ring combination
Everyone who has seen this large calendar mechanical watch will be deeply impressed. Lange’s biggest innovation is that it reduces the area of ​​the movement occupied by the large calendar mechanism to a minimum, so that it can be placed in a small size movement. According to the structure diagram of the Lange large calendar, we can see that its structure is not very complicated. The big calendar displays a ten-digit disk shaped like a cross. It has three numbers 1, 2, and 3 printed on it. , And together with another one-digit ring printed with ten digits from 0 to 9 make up the calendar display.
Maybe a friend will ask at this time: ‘How exactly do they complete the process from 1st to 31st of each month and then to the 1st of next month?’ & rdquo; Of course, I will explain to you here first, the big calendar we talked about in this issue is an ordinary calendar display system, and its cyclic transformation can only be as described earlier. If it can automatically identify big and small months and even leap years and leap months, it is the perpetual calendar display system. I will focus on explaining it in future articles.
Let’s continue with the topic just now. The conversion of this large calendar first requires the input of power through the time wheel of the mechanical watch movement. The time wheel is a part that everyone will not be unfamiliar with. Its rotation speed is one week every twelve hours, and then it will drive a day-changing wheel that rotates once every twenty-four hours, and a body is also set on it. Dial for turning the day wheel. This dial will move the date-changing wheel with 31 teeth that engages with it. Every day, one tooth of the date-changing wheel will be dialed, and the date-changing wheel rotates once, which is equivalent to the completion of a full month. .
At this time, everyone may ask again, how are the two different parts printed with numbers combined to change the calendar display together? This key point lies in the body of the day-changing wheel: in fact, it is a collection of three-layer gears. One of the two gears above will mesh with the gears under the ten-digit plate with the number printed, and the other will The internal teeth of the unit ring engage. Then, how many teeth are needed to drive the ten-position wheel and the number of teeth of the one-position wheel? We can now count 31 days in a month. If we think of ten days as a group, it will be three groups of ten days, 1 to 10, 11 to 20, 20 to 30, plus the day 31. However, the place dial is ten numbers from 0 to 9, and it is responsible for displaying the nine numbers from 1 to 9 in these three groups. In other words, the combination with the ten-digit plate should be 1 to 9, 11 to 19, 21 to 29. The setting of the number 0 on the single-bit ring is specifically used for the conversion of these three groups of numbers, that is, the interval numbers 10, 20, 30 between them. In addition, the ten-digit disk will also convert its numbers simultaneously The space is converted into 1, 2, and 3.
According to this law, we can conclude that the number of teeth for the ten-digit wheel responsible for driving the ten-digit disk should be at least two before the three numbers can be converted. According to the previous statistics, the number of teeth of the unit wheel driven by the unit ring is at least 28. At this time, what you need to pay attention to is that the calendar changes from 29 to 31 through the two numbers 30 and 31. The number is from 9 to 1, and the number on the ten-position plate is from 2 to 3. Then, another bit wheel needs to add two more teeth to reach 30, and a ten bit wheel needs to add one tooth to reach 3. Of course, the most important step is not to be ignored: due to the change of the month, the number jumps from 31 to 1 again. At this time, the movement of the ten-digit plate and the unit ring is: the ten-digit plate changes from 3 to blank, and the single-digit plate does not move. At this point, the basic transformation of the Lange Large Calendar is complete. Changing the position wheel should be 31 full teeth and 1 missing, while the corresponding one for the ten position wheel is to set 1 tooth every 9 pitches, plus a total of 4 teeth. At this point, you can complete the original design idea of ​​this big calendar mechanism. I don’t know if you have understood the display principle of the Lange big calendar.

Taste The Most Expensive Watch In The World

Today, watches are more than just timekeeping. A treasure of watch value that can be passed down from generation to generation becomes a treasure for generations. These watch artworks are not for ordinary people to own, and they have been fortunate to have a chance to see the true face of Lushan. The United States ‘Forbes’ magazine rated the world’s most expensive watch last year. The most expensive was as high as 12.48 million yuan, and the most ‘approachable’ was 1.8 million yuan. The following are some of the representative works-
Blancpain watch, value: 839,000 US dollars (about 7 million yuan equivalent)
In 1991, Blancpain introduced the 1735 watch, which took 6 years to design, develop and manufacture. It is one of the most complex and versatile fully manual mechanical watches in the world. The watch is composed of 740 precision parts, integrating all six complex mechanical functions of today’s world mechanical watches, including ultra-thin self-winding movement, two-hand flyback chronograph, tourbillon, minute repeater function, perpetual calendar and Moon phase profit and loss function. It takes a year and a half for a watchmaker to make such a watch, and currently only three watchmakers in the world can make such a complex watch. Even if you can afford to buy this watch, you have to book at least 3 years in advance.
Vacheron Constantin, value: 1.5 million US dollars (about 12.48 million yuan)
The Vacheron Constantin Tourdel’lle double-sided astronomical watch, with a surface diameter of 47 mm, allows users to directly appreciate the operation of the tourbillon, which is the essence of Vacheron Constantin’s 250-year watch manufacturing technology and design skills. This is probably the best complication watch in the world. There are only seven products of the same model in the world, each of which has an independent number. The black dial introduced this time, the body number is number one. This work is made of 18K rose gold with a double surface design and a unique guilloché dial decoration. The movement took more than 10,000 hours to manufacture and consisted of up to 834 parts.
Parmigiani, Value: 477,000 USD (approximately RMB 3.98 million)
This Parmigiani Fleurier’s Toric lightly controlled perpetual calendar minute repeater watch is the world’s first one-button corrected three minute repeater perpetual calendar. The same single-button twisting method of the table key device, which adjusts all perpetual calendar functions, is practical and easy to use. The retrograde date, day of the week, month, leap year, and moon phase cycle can be automatically adjusted for the first time. Just press the ‘Correction’ button to the desired date, and each unit of the perpetual calendar function will immediately re-adjust correctly. All perpetual calendar functions can also be adjusted independently through 4 adjusters arranged on the side of the case as required.
Girard Perregaux, value: USD 532,000 (approximately RMB 4.44 million)
Girard-Perregaux’s Opera Three Three Opera House watch, launched in 2003, is an extremely sophisticated music watch that automatically plays a musical melody every hour. At the heart of this model is a mini chime with 20 keys and a drum with 150 studded hands. A small joystick is used to change the drum position according to the sequence. It can be said to be a device that puts a music box Blended into a small watch space, the craftsmanship is extremely fine. Another joystick with three gears allows you to select music, activate melody performance when needed, and set hourly music playback.
In terms of surface design, there is a small second hand at 6 o’clock, a power reserve indicator of the chime in the upper right corner, and a choice of music melody in the upper left corner, which are the tunes of Mozart and Tchaikovsky.

Zhen Li Shi Xing Lian Jewelry Watches Create Eternal Love

When high-end brands design watches for women, they often have a soul muse. Zenith’s Star Love Series is designed for women who love unique elegance. It chooses special letters or numbers and is set on a constellation dial made of mother-of-pearl and diamonds, which subtly combines high-end custom clothing with luxury jewelry watches. Achieve the unique noble temperament of elegant women.
Star Love Happy Series-Eternal Love
For women who do not worship the postmodern taste of life and elegant and capable, ZENITH STARISSIME Open Love series watch both inside and outside the design and exquisite beautiful appearance, more appreciation and collection value than any luxury accessories.
With love as the theme of the fusion of fashion spirit and timeless elegance, Zenith watches display the lightness and sensitivity of color and design, as well as sweet and lively vitality, revealed in the femininity in the new STARISSIME Open Love women’s watch. The 37.5mm version is exquisite and cute: the round and plump case, the lizard leather high-grade strap, the huge and bright digital scales, as if enthusiastically praising the beautiful curves of the woman; the diamond strengthens the soft and delicate heart-shaped hollow window on the dial. The wearer sees 36,000 precise vibrations per hour.
Movement: EL PRIMERO 4021 self-winding chronograph movement
Case: White gold case with diamonds
Dial: Mother-of-pearl dial with diamonds, digital hour markers with diamonds, heart-shaped ruby ​​in hollow window, chronograph function
Strap: black pearl fish skin strap, three-fold white gold buckle
Waterproof: 30 meters
Star Love Series-Magic Numbers and Letters
Absolutely stylish: roll the dice and choose letters or numbers for your own watch! With numbers from 1 to 99 or any abbreviation, the diamond will sparkle in the ocean of black mother-of-pearl, with a star-shaped cutout design to see the rhythm of the Elite 68 movement. At 9 o’clock, the star replaced the second hand. A one-minute revolution. As the logo of the entire collection and brand, another star is made up of 5 diamonds at 1 o’clock. A 32mm white gold case set with 30 diamonds and weighing 2.2 carats. Correspondingly, the back of the watch is a constantly vibrating part, which is also made of platinum with diamonds and can be appreciated through the sapphire glass surface. The whole piece is so exquisite and perfect, it is a unique top jewelry watch.
Movement: 68 Open ELITE automatic movement
Case: 18K white gold case with diamonds
Dial: Black mother-of-pearl dial, you can choose the number or letter inlaid on the dial
Strap: black pearl fish skin strap and white gold buckle
Waterproof: 30 meters

Introduction To Piaget Ultra-thin Watch Movement 1208p

In this era of thinner watches, Piaget watches are not far behind. The 9P ultra-thin hand-wound movement, born in 1957, announced the arrival of Piaget’s ultra-thin empire. This outstanding movement is only 2 mm thick. After that, Piaget presented a new version and launched the 12P movement in 1960. Its thickness is only 2.3 mm, making it the world’s thinnest automatic winding movement. Today, I will introduce the Piaget ultra-thin movement 1208P.
Piaget ultra-thin movement 1208P
 Piaget launched a total of 25 ultra-thin movements developed by Haute Horlogerie, including the 1208P movement, which set a double world record. This movement is not only the world’s thinnest self-winding mechanical movement (2.35 mm thick), but also the thinnest watch work (5.25 mm), with a small second hand display.
 Piaget’s 1208P automatic winding movement is in the same vein as the well-known 12P movement, which is currently the world’s thinnest movement. In order to achieve a slim record of 2.35 millimeters, the watchmaking brand Piaget made every effort to use its accumulated experience in the ultra-thin field to create precise movement parts. The thickness of some gears of the 1208P movement is only 0.12 mm, which is called as thin as a hair. The distance between the gears is also as small as possible, only 0.1 mm. In addition, the movement is also equipped with a balance stop device. To make efficient use of space, an eccentric rose gold disc is set at 9 o’clock on the movement and is engraved with the Piaget family crest. In addition, there is a small eccentric second hand at 5 o’clock.
 The 1208P movement perfectly embodies the spirit of Piaget’s watchmaking brand. In addition to the above features, it is also equipped with a gear set decorated with solar radial patterns and special long and short needle devices, and is engraved with the initial ‘P’ of Piaget. Secret signature. Decorative details such as the circular Geneva wave pattern, the round-finished main splint, the chamfered bridge, the engraved Piaget family emblem and limited-number movement oscillating weight, and the blue steel screws show the aesthetic standards that this Swiss watch brand uphold To make this movement more outstanding.
Piaget-Altiplano G0A35130 men’s mechanical watch with 1208P ultra-thin self-winding mechanical movement
1208P ultra-thin movement technical parameters:
 Category: Automatic
 Material: Rose Gold
 Shape: round
 Function: Hour, minute, small seconds display at 5 o’clock
 Features: Balance stop device, special speed pin with P symbol for Piaget, rose gold eccentric micro-rotor
 Power reserve (hours): approx. 44
 Frequency (vph) per hour: 21,600
 Vibration frequency (Hz): 3
 Diameter (laws): 13.25
 Diameter (mm): 29.9
 Number of jewels: 27
 Thickness (mm): 2.35
 Number of parts: 191
 Details: Circular Geneva wave pattern, polished round pattern main splint, chamfered bridge, sun radiation decoration gear set, rose gold movement rotor, engraved Piaget family emblem, blue steel screws
 Those who like ultra-thin watches, don’t miss this watch.

Chopard Happy Sport Xl Fresh Color Series

Over the past 20 years, Happy Sport has always required bold and innovative design styles and fashion trends. As the new generation in this series, Happy Sport XL is more stylish and innovative. However, the essence of the Happy Sport collection is also retained: the chic and elegant look shines with the prestigious streamlined diamonds.
   With an impressive 44 mm diameter, this trendy and colorful monochrome watch is inspired by the colors of seawater and aquatic life: coral red, lake blue or light gray green. The summer breeze gently blows through the colorful Happy Sport XL, presenting a carefree holiday mood.
   Watching the dial at a close distance will indulge in a world of oceans. Because of its extreme reality, it will show amazing underwater visual effects, making people feel as if they are holding their breath in the depths of the waves and staring at the glittering sun on the sea.
   In order to enhance the clear and refreshing visual effect, the smallest details of this watch are all designed in monochrome: the steel bezel, pearl-coated dial, rhodium wire hands and rubber straps are all the same color.
   Like dazzling sunlight, the rotatable diamond highlights the leisurely appeal of these vibrant Happy Sport with its bright and charming charm, which makes the classic device more brilliant, flawless, and also injects into daily life. Bright and gorgeous, fun and interesting style.

Movado Watch Elegant Continuation Element Taste Fresh

Movado CERENA · Serena watch: The new model is made of smooth black ceramic and black PVD-coated pure stainless steel, with a round date display at 6 o’clock.

 Movado 800 series: By rotating the bezel, you can position the desired city to 12 o’clock to track the time in the time zone. The appearance is more tough and mechanical than other Movado models.

 Movado TC new series: ultra-thin, comfortable case and slim bezel design create a large dial visual effect, white mother-of-pearl dial adds a touch of warm color to the cool modern look of women’s watches.

Movado’s iconic museum dial and extremely modern design are impressive. At the Basel Watch & Jewellery Show 2013, this legendary dial has a new interpretation: TC new series watches In addition to the classic design, it is more avant-garde and modern. Cerena, a new series launched last year, has an all-black model this year. Movado has also introduced new materials into the popular watch series. Another change is that some series previously sold only abroad will enter China this year, and the behavior of ‘tentative’ is enough to show Movado’s confidence in the Chinese market.

& Gt; & gt; & gt; High-end interview

先 Build a brand image in China first

Beijing News: What are the trends in the design of women’s watches this year?

MOVADO: The trend of women’s watches this year is more elegant, more feminine and more retro. Because many markets still need to be more feminine, there is a demand for small dials. To meet this demand, our Concerto Concerto series has pushed the watch with a small dial of 26.5mm. Women’s elegance is also reflected in MOVADO DOT, this retro style is more intense, reminiscent of the 1950s and 1960s, just like clothing, there will always be a trend back to the past.

Beijing News: How to determine the main push in each region?

MOVADO: People are more and more interested in international concepts and more internationalized designs. The main pushwatch is based on the needs of consumers, not necessarily designed specifically for a certain country. Even in China, different cities have different preferences for watches. For example, Beijing prefers large and thin designs, Chengdu prefers more fashionable ones, and other places may prefer original classic watches. Therefore, Movado’s direction and focus for different cities are different, which are based on the understanding of customers.

Beijing News: The special 800 series launched in the Chinese market this year was actually designed and produced many years ago. Why did it enter China this year?

MOVADO: This year is the fourth year of Movado’s direct operation in the Chinese market. Before that, we hoped that the brand image would be established in the minds of consumers and strengthened. The visual impact of the museum dials is very strong. The museum dials are very impressive, and slowly they have a high degree of acceptance of this brand. When a second and third Movado watch is needed, more choices are given.

Beijing News: Compared with the United States, how different is China’s acceptance of Movado’s new models?

MOVADO: Movado’s US market is very mature, and new models are needed to promote purchase desire. In contrast to China, people are more inclined to choose classic museum dials, saying ‘this is Movado.’ Distributors will also choose watches with distinctive brand features that are relatively popular. So almost everybody you saw in China five years ago was a museum dial. With the acceptance of the entire market and the increase in brand awareness, more and more elements have been added. In recent years, the dial of the Movado Museum is no longer the most traditional. In addition to always retaining the sun dot design at 12 noon, there will be some improvements and new elements added.

Three Thousand Yuan Budget These Watches Are Recommended

What to buy a watch? Brands are first in style and second in style. Finally, other aspects such as function can be taken into consideration. So, can a budget of 30,000 yuan buy classic watches of those brands? Today, the Watch House will ask everyone to recommend and recommend what watches can be bought with a budget of 30,000 yuan.
Cartier RONDE DE CARTIER W6701010 watch

Domestic public price: RMB 26200
Watch diameter: 42 mm
Watch thickness: 8.36 mm
Movement type: automatic machinery
Case material: Stainless steel
Water resistance: 30 meters
Details of the watch: DE CARTIER series watch, the public price of RMB 26,200, I believe it is still very worthwhile for high-end Cartier, the watch uses a 42 mm diameter design, blue steel hands on the white dial with large Roman numeral Time scales, beautiful and stylish.

Jaeger-LeCoultre watch series 2618430

Domestic public price: RMB 32000
Watch diameter: 34.2X21 mm
Watch thickness: 7.4 mm
Movement type: Quartz
Case material: Stainless steel
Water resistance: 30 meters
Watch details: Classic Small classic small steel model perfectly interprets the most classic and timeless design essence of the Reverso watch series. The size is harmonious, elegant and charming, and perfectly fits women’s slender wrists. Thanks to its case-turning mechanism, the case back can be customized individually. The dial design is pure and simple, showing timeless style. The dial features fine solar radiation and is surrounded by an ‘orbital’ minute scale. Arabic numerals are more accentuated by pure lines and symmetrical aesthetics.

IWC Portofino IW356501

Domestic public price: RMB 33500
Watch diameter: 40 mm
Watch thickness: 9.5 mm
Movement type: automatic machinery
Case material: Stainless steel
Water resistance: 30 meters
Watch details: iwc / 6210 /
Watch review: three hands and a date window-no more and no less, just perfect, Portofino automatic watch for the first time in history with a very modern 40 mm case, and shapely round The side design of the case makes it look slimmer. Stainless steel Portofino automatic watches are available with silver-plated or black dials. The stainless steel version can also be matched with a high-quality stainless steel Milanese mesh bracelet.

Summary: The three watches recommended for you today should all be controlled at less than 30,000. These brands are all high-end brands in Switzerland. No matter what you buy, you always have to buy it on the premise of a certain budget. The chicken head is still tangled with Fengwei, and my personal suggestion is Fengwei.